We’ve been very busy in these last days before the Christmas break: putting together the Gold Label collection and moving ahead with our Cool Earth fundraising work. The campaign has really been gathering momentum since its launch at the end of November. As well as raising money, we can see that Cool Earth’s profile is now more prominent than before. Raising public awareness of the urgent need to save the Rainforest is really important if we want to achieve our goals.
Our friend, Daniel Lismore, had a party for Cool Earth last week at Whisky Mist in London – I think we were all amazed at how much money was raised and how many people wrote us letters of support. Building public awareness like this is definitely the first step we have to take if we want to save the planet!
I think you can also see from the comments on this website the good work that is being done by our followers like James Emmett, Kyle Nash-Baker, Sammy Varnham and even 13 year old George Jibson (sorry if I left anyone out!) to spread the word and support Cool Earth. The faster we can get the word out the more chance we have of success!
This morning I did a photo shoot and interview on climate change for the March issue of Harper’s Bazaar (it will be out in early February) with models from the Storm agency – we are so grateful for all the help and on-going support Storm are giving us with our project. I was also really pleased to spend time with the models: Lily Donaldson, Poppy Delivigne, Jaquetta Wheeler, Sadie Frost, Paul Sculfor and Max Rogers. I knew Jaquetta and Sadie already; they all looked wonderful but I was impressed by how interested they are in our work and how willing they all are to help us.
On Thursday, we’re off to a meeting at the Prime Minister’s Office to talk about the Rainforest and climate change – we’ll let you know what happens in the New Year.